Sony simple delay7/31/2023 And while they maintained the registration for the next 20 years, they failed to renew it in 1977. In 1956, the company registered the trademark “Whirlpool” to market dryers, washers, and dishwashers in India. Which means if Sony can prove that they have been selling products under the brand name Play Station (PS) in the past to Indian consumers, then they’ll be deemed the true owners even if the trademark is registered with another individual.īut what happens when foreign companies seek protection without actually marketing their products in India?Ĭonsider the popular case of Whirlpool Corporation. They often rely on the first-to-use principle to resolve trademark disputes. And thankfully, Indian courts do just that. So it becomes incumbent for courts to rely on more than just registration files. Do you honestly believe the Delhi resident had plans to use the trademark? Quite unlikely… And while the registration will lapse eventually in the case the applicant doesn’t use the mark, it still means companies like Sony will have to bide their time.Īnd that’s not an option when you are planning to launch a product within a very narrow window. But this approach is a bit dubious considering most trademark squatters really have no intention to market a product under the said brand name. Which means that you’ll likely be offered protection if you are the first to register the trademark. For instance, China usually relies on the first-to-file principle to recognize ownership. So clearly there’s a lot of money to be made, especially if you are operating in the right establishment. Eventually they reluctantly paid the $3.65 million to Hanwang Technology for rights to the trademark. Though Apple had made the first application for the iPhone trademark with the Chinese Trademark Office (CTMO) in 2002, they only filed in a subclass for “computers and computer software.” Soon after, a Chinese company called Hanwang Technology registered the iPhone mark under the proper subclass that included “phones and mobile phones.” Apple fought in vain to reclaim the mark, and it ultimately lost. When Apple tried to introduce its wildly popular iPhone into one of the biggest markets in the world, China, the company was in for an unpleasant surprise.Take for instance a popular case from China. They pay a few thousand rupees for trademark registration and then hope to prevent the original owners from using this name by claiming ownership. Well… The industry likes to call them Trademark Squatters. Sony was in the clear once again.īut this begs the question - Who are these individuals? And why do they resort to such silly antics? But then, the gentleman withdrew his claim all of a sudden and that was that. In fact, almost everybody was anticipating a long drawn out court battle. And although the trademark wasn’t granted to the individual, Sony realized they could have a problem on their hands since somebody else was staking a claim. However, when Sony began preparation to market the PS5 in India, they noticed something peculiar.īack in October 2019, a resident from Delhi filed an application to register the trademark “PS5” in the country. And since each console retails for about $400-$500, they’re looking at billions in revenues over the span of just four months. Remember, they only launched the PS5 in November 2019. For some context, the company plans to sell 7.6 million units of their latest console PS5 by March 2021. But if you haven’t heard of the PlayStation line of gaming consoles or more commonly referred to as “PS1, PS2, PS3 and PS4” - Then that’s a bit of a bummer because these gaming consoles are huge. Okay, maybe we are going a bit overboard. Sony designs and markets one of the most iconic products known to mankind - The PlayStation Console
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |